| Type | Public Limited Company |
|---|---|
| Industry | Advertising & Marketing |
| Founded | 2003 |
| Headquarters | London, United Kingdom |
| Key people | Russ Lidstone (CEO) Mick Mahoney (Executive Creative Director) Gerry Moira (Chairman) Rebecca Moody (Head of Planning) Ken Mulligan (Head of New Business) Sarah van Praagh (Head of Agency PR) |
| Employees | 193 |
| Parent | Havas |
| Website | eurorscglondon.co.uk |
Euro RSCG London is a London-based integrated advertising agency. [1] It is part of the Euro RSCG Worldwide network which has 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia Pacific and the Middle East.
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The agency works for global brands including Dulux, Chivas Regal, Reckitt Benckiser, PSA Peugeot Citroen and Kraft Foods.
In 2010, the company was appointed by Comet, the Kesa Electricals-owned electronics retailer, to handle its £13m UK advertising account[2]
In 2010, the company created a global integrated advertising campaign, The Let's Colour Project, for Dulux encouraging communities to paint their local spaces. [3]
The company was also responsible 'Team Green Britain' for EDF Energy, a campaign that aims to rally Britons to rise to the challenge of living a greener, lower carbon lifestyle. [4]
In 2009, Euro RSCG founded One Young World, a global leadership summit for young leaders age 25 and under, which united from all the world's 192 countries to address major global challenges. [5] The One Young World Inaugural Summit was held in London on February 8 to 10, 2010 and drew 823 young leaders from 112 countries. They were listened to and counselled by leaders of global stature, including Kofi Annan, Bob Geldof and Desmond Tutu.
The company also created the Tck Tck Tck campaign for climate justice, launched in Cannes on 26th June 2009.[6] Its purpose was to empower individuals and businesses to pressure political decision makes to go to Copenhagen and deliver a just and binding climate agreement. It now has 15 millions campaign supporters - with the petition being delivered to the Executive Secretary of the UNFCCC at the onset of the Summit. 46 NGOs campaigned under the Tck Tck Tck banner and it received political endorsement from the UK government.
The company is committed to reducing its carbon footprint. Between 2006 and 2009 it reduced its carbon emissions by 33%. In 2009, it implemented a a staff awareness scheme that encouraged switching lights off at night, switching equipment off rather than leaving it on standby and using the stairs rather than the lifts. [7]